Birchstone Residential, Founded by Ashcroft Capital.
Ashcroft Capital: A Leader in Multifamily Investment
Ashcroft Capital is a vertically integrated multifamily investment firm built around one idea: align ownership, management, construction, and procurement under one operating platform. The firm centers decisions on resident experience while maintaining a disciplined approach to capital preservation and risk management. Ashcroft’s in-house model supports consistent standards across communities, from service response times to renovation quality, with Birchstone Residential managing operations under the same long-term priorities as ownership.
Strategic Multifamily Investment
Since its inception in 2015, Ashcroft Capital has focused on multifamily opportunities across high-growth Sunbelt markets, with an acquisition footprint spanning Texas, Florida, North Carolina, and Georgia. The strategy pairs institutional-grade processes with hands-on execution across asset management, construction management, and on-site operations. Ashcroft reports more than 62 acquisitions since inception, reflecting an active, market-tested approach to identifying well-located communities positioned for long-term demand.
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Comprehensive In-House Construction Management
Ashcroft Capital runs large-scale renovation planning and execution through Birchstone Construction, its construction management arm. This structure tightens schedule control, reduces handoff friction, and standardizes finishes across unit turns and common-area upgrades. Birchstone Construction supports value-add work with a focus on efficient delivery, quality control, and cost discipline, helping communities stay modern while renovations move forward with less disruption for residents.
Ashcroft Capital
Premier Property Management Services
Birchstone Residential operates as Ashcroft Capital’s dedicated property management company, created to manage Ashcroft-owned communities with full alignment of interests. Birchstone teams handle leasing, maintenance coordination, and resident-facing service under one operating playbook, supporting consistent living standards across the portfolio. This vertical alignment helps keep community performance and resident satisfaction moving in the same direction, rather than pulling against each other.
Innovative Procurement with SureHome
Ashcroft Capital’s procurement partner, SureHome, streamlines renovation logistics through a centralized, repeatable process. SureHome sources materials directly, routes shipments through a Birchstone warehouse in Dallas, organizes unit-level renovation kits, then distributes those kits to communities for faster turns and tighter inventory control. This approach reduces delays tied to scattered ordering and missing materials, supporting faster project completions and more predictable renovation outcomes across communities.
Ashcroft Capital
Frank Roessler
Founder and CEO
Frank Roessler leads Ashcroft Capital with a background rooted in institutional multifamily investing and a long-term operating focus. Under Roessler’s leadership, Ashcroft has reported over $3.5 billion in acquired assets and 20,000 units as of 2023, reflecting sustained growth built on repeatable execution. Recent acquisitions also show continued expansion in core Sunbelt metros, including a December 15, 2025 announcement of the acquisition of Birchstone Cedar Ridge in the Dallas-Fort Worth area.